Custom-Built Set Film Set For Commercial in LA

24 May Custom-Built Set Film Set For Commercial in LA

Custom-Built Set Film Set For Commercial in LA –

Ever notice how Apple’s product shots always look just real enough? That pristine kitchen where the HomePod sits isn’t a real home—it’s a hyper-controlled set designed to make you focus exactly where they want.

At Warehouse 1 Productions, we’ve helped brands like Samsung, Beats by Dre, and indie startups nail this “fake real” aesthetic. Here’s why renting a purpose-dressed set beats filming in a real location or blank studio every time.

1. The “Fake Real” Trend Taking Over Ads

What It Is:
Sets that feel authentic but are actually:
– Perfectly lit (no uneven shadows)
– Slightly scaled (counters at ideal product height)
– Distraction-free (every prop serves the brand)

Recent Examples:
– Peloton ads: “Living rooms” with perfect spacing for bikes
– Glossier shoots: “Bedrooms” with mathematically placed makeup

Our Version: Our living room set gets redressed weekly for skincare and tech brands.

2. 5 Problems with Real Locations

Problem 1: Uncontrollable Light
– Sun moves → color temps shift → $$$ in post

Our Fix:
– LED grids with consistent 5600K daylight

Problem 2: Awkward Dimensions
– Real kitchens = appliances block shots

Our Fix:
– Removable cabinet fronts for perfect angles

Problem 3: Branding Conflicts
– Starbucks cups in frame? Legal nightmare

Our Fix:
– 100% clearance-controlled props

Problem 4: Noise Issues
– Airplanes, neighbors, plumbing sounds

Our Fix:
– Soundproofed with floating floors

Problem 5: Reset Costs
– $500+ to put someone’s home back

Our Fix:
– We handle cleanup included in rate

3. Why White Cyc Walls Aren’t Enough

The Old Way:
– Product floating in white void
– Feels clinical and impersonal

The 2025 Solution:
– “Lived-in but perfect” sets
– Example: Our café set for coffee brands:
– Stylized enough to be ownable
– Neutral enough not to distract

Pro Tip: Add one “imperfect” prop (steaming mug, crumpled napkin) to feel authentic.

4. Most Booked Brand Sets

Set 1: The “Anti-Office” Workspace
– For: Tech brands (laptops, apps)
– Trick: Exposed brick + floating desks = “creative but professional”

Set 2: The Morning Routine Bathroom
– For: Skincare, shaving products
– Trick: Mirror placements hide crew reflections

Set 3: The “Cozy but Spacious” Living Room
– For: Home goods, TVs
– Trick: 10% larger furniture makes products look smaller (better for 4K close-ups)

5. The Cost Comparison

Shooting at a Real Home:
– Location fee: $1,500/day
– Permits: $800
– Art department: $2K to redress
– Total: ~$4,300/day

Our Studio:
– Flat rate: $2,200/day
– Includes:
– Pre-dressed set
– Lighting package
– Prop inventory
– Save 50%+

Brand Studio Packages

We now offer:
– Product-specific presets (watch shots, beauty close-ups)
– 360° turntable integration
– Same-day turnaround for e-commerce content

Ready to shoot brand content that actually converts? Book at Warehouse 1 Productions or call 818-940-1574.